We've already started turning up some of our other IPA's to around 7% abv. But we cranked it up to 8% for this one. It also uses about 30% more hops, for, like, 100% more flavor. Or something. I don't know, we weren't economics majors. But we do know that this batch is rich in Comet, Amarillo Cryo, Idaho 7 and Falconer's Flight, which in combination give impressions of peach, lime, apricot and orange. You can be rich too. If only for just one day. When you bring home a 4-pack of It's Money.